The Rebrandly Blog

Branded Rebrandly short link with campaign performance stats for clicks, conversions, and revenue

Introducing conversion tracking: see which links drive revenue

Stop guessing which links drive results. Rebrandly's conversion tracking connects every click to actual revenue — setup takes under 15 minutes.

Get Started with the Rebrandly MCP in 5 Minutes or Less

Set up the Rebrandly MCP in 5 minutes and manage links through conversation. Migrate workspaces, run bulk updates, and get analytics with simple prompts.

What social media marketers actually think about AI

Three social media practitioners share how they're using AI day-to-day, where it falls short, and what a real AI-assisted workflow actually looks like.

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How we built Rebrandly's conversion tracking

Most attribution breaks after the first click. Here's how Rebrandly built conversion tracking that follows the full journey — without cookies, UTMs, or guesswork.

Why we built conversion tracking

Rebrandly's conversion tracking turns every link into a revenue attribution tool — no engineering tickets, no extra pixels, no guessing.

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Recent stories

First-touch vs last-touch attribution

First-touch vs last-touch attribution: What each model gets right (and wrong)

Map with attribution word in the middle

What is lead attribution? B2B guide to tracking pipeline

Why we built conversion tracking

Illustration of a construction crane, excavator, and building alongside a chain link icon with a downward arrow, representing URL shortening services by Rebrandly

How we built Rebrandly's conversion tracking

Branded Rebrandly short link with campaign performance stats for clicks, conversions, and revenue

Introducing conversion tracking: see which links drive revenue

Explore all articles

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QR codes

Marketing

How QR code tracking works (and how you can use it to track conversions)

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Marketing

First-touch vs last-touch attribution: What each model gets right (and wrong)

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Marketing

What is lead attribution? B2B guide to tracking pipeline

Marketing

The best marketing attribution software in 2026

Illustration of LinkedIn conversion tracking with a form and an arrow leading to a question mark.

Marketing

LinkedIn conversion tracking: The complete marketer's guide

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Link infrastructure

Why building a URL shortener at scale is harder than it looks

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Marketing

Revenue attribution for marketers: From clicks to campaign ROI

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Marketing

What is marketing attribution? A complete guide

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Marketing

What is conversion tracking? (Benefits + how it works)

Link management

UTM links explained: What they are, how they work, and when to go further

Man with headphones working on laptop next to a QR code and a blue bar chart with tracking options.

Link infrastructure

Link management build vs buy: What’s right for your team?

Hand holding a smartphone with finger tapping and three chat message icons around the screen.

Text, SMS and RCS

How to improve SMS deliverability

Close-up of a person tapping a smartphone screen with a finger, wearing a pink garment.

Text, SMS and RCS

How to build an effective SMS marketing campaign

Steps to redirect a URL: request URL, redirect to relevant page, document redirects, mind domain redirects, handle redirects.

Link infrastructure

URL redirects: What they are and how they work

White burst with a chain link icon in the center under the text 'Expiring Links' on teal background.

Security and compliance

Expiring Links: Set Time Limits for Your Branded Links

Interface for creating branded links, customizing QR codes, and managing custom domains.

Link infrastructure

How to choose the best link shortener for enterprise-level needs

Security and compliance

Is this link a scam? How to check if a URL is safe

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Marketing

Best time to post on social media using AI-backed click data

Link management

Rebrandly vs. Bitly: In-depth comparison (2026)

Diagram showing Rebrandly chatbot connecting to OpenAI, LangChain, other MCPs, Gemini, Cursor, Notion, and more.

Link management

Beyond the dashboard: How AI makes complex link operations effortless

Green shield with checkmark and HIPAA-compliant healthsystem.care/appointment link for healthcare

Security and compliance

HIPAA compliant link shorteners: What healthcare organizations need to know

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Link management

Security and compliance

Password-protected links: The complete guide for secure, branded access control

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News

Rebrandly's link shortener MCP

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News

The year AI changed everything (and how we changed with it)

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Marketing

Link retargeting: The complete guide for marketers

Link infrastructure

Getting more from your link data with Rebrandly webhooks

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Text, SMS and RCS

SMS marketing pricing: How much does it cost in 2026?

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Data and analytics

Rebrandly Webhooks: Technical implementation guide

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Marketing

Instagram QR code best practices for marketers in 2026

Text on purple background: Best conversion rate optimization (CRO) tools by Rebrandly.

Marketing

15 best conversion rate optimization (CRO) tools to increase sales and conversions

Link management

Dynamic link routing: the smart way to personalize every click

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Marketing

Mobile marketing strategy tips for your business in 2026

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Link management

Link infrastructure

Best URL Shortener APIs to Use in 2026

Link management

Best Bitly alternatives in 2025: 8 link management platforms compared

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Security and compliance

Link security 101: How to determine if your links are safe

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News

Turn every click into action automatically with Rebrandly webhooks

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News

From generic values to burning ambition: Rebrandly’s blueprint for change

Marketing

Linktree Alternatives: 10 Better Link in Bio Tools for 2026

Link management

How to create a vanity URL: A complete step-by-step guide

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Link infrastructure

Bitly API: Features, Limitations, and Better Alternatives

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Link management

The 6 Best Rebrandly Alternatives in 2026

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Link management

Tiny URL Alternatives

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Text, SMS and RCS

Getting started with RCS marketing: The complete guide

Marketing

How to add a link to your Instagram bio

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Marketing

Text, SMS and RCS

SMS marketing guide: Strategies, benefits, and best practices

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Link management

GoLinks vs Rebrandly: Link management platform comparison

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Link management

How to fix broken links and recover lost traffic

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Domains

Is rebrand.ly safe? What to know about short link security

Smartphone screen showing a folder named Social media with popular app icons including WhatsApp and Instagram.

Marketing

Linktree vs Bitly Connections: Which link in bio tool is right for you?

Rebrandly page showing UTM Builder form to optimize link metadata and a link preview with QR code.

News

Introducing our new link editing experience

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Link management

How to use personalized URLs to improve click-through rates

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Marketing

7 best link in bio tools (with pros, cons & features)

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Link infrastructure

Text, SMS and RCS

Scale campaigns and improve ROI with a bulk URL shortener

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Link management

Marketing

How to change a destination URL in real time

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Text, SMS and RCS

Calculating SMS marketing ROI for your campaigns

News

Zapier names Rebrandly the #1 branded link shortener in 2025

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Marketing

Text, SMS and RCS

SMS marketing vs email marketing: Better together

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Marketing

QR codes

QR code marketing strategy: Driving traffic and ROI

Data and analytics

Link tracking tactics for marketers and marketing teams

Person using smartphone with floating envelope icons and text: 7 types of SMS marketing campaigns.

Text, SMS and RCS

7 types of SMS marketing campaigns (with examples)

Link management

Google URL Shortener and Firebase Dynamic Links Alternative

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Text, SMS and RCS

Best time to send SMS marketing (data-driven strategies)

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Text, SMS and RCS

The top 10 SMS marketing analytics you need to track

Marketing

Easy steps for how to change YouTube URLs for your brand

Paper in a typewriter displaying the word TIKTOK in bold uppercase letters.

Marketing

A step-by-step guide to adding links to your TikTok bio

Marketing

How to shorten LinkedIn URLs with a branded shortener

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Text, SMS and RCS

7 key benefits of SMS marketing and how to use them

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Marketing

How to add links to your Instagram stories

Blue-lit keyboard key with a glowing AI head silhouette and circuit lines pattern.

News

Rebrandly's AI URL Metadata Generator

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Link management

Rebrandly vs Short.io: Key differences in link management

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Text, SMS and RCS

Boost SMS customer engagement with these strategies

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Link management

What is a Good CTR? Industry Benchmarks & Improvement Tips

List of tips to create SEO-friendly URLs including removing dynamic parameters and using short URLs.

Link management

Marketing

How to create SEO-friendly URLs

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Marketing

Why your links get flagged for review on social media

Security and compliance

9 security questions to ask before choosing a URL shortener

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Link management

What is a vanity URL? Benefits & best practices

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Link management

Rebrandly vs Dub.co: Shortening URLs and managing links

Marketing

YouTube Links - Everything You Need To Know

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Link management

The best way to level up your social media linking strategy

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Domains

What are branded short domains? Choose the best one for your business.

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News

Enterprise link management: scaling mission-critical infrastructure

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News

Rebrandly Blog Redesign: Enhanced Link Management Resources

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Link management

Power up your campaign performance: 5 Rebrandly integrations that drive results

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QR codes

What is a QR code?

Link management

How to Shorten a Link

News

Introducing our link management Python SDK

Link management

Rebrandly's Chrome extension URL shortener

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Link management

Google's Campaign URL Builder Review

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Marketing

Social Media Experimentation: A Guide to Cross-Platform Success

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Link management

TinyURL API Review: Pricing, Features & Alternatives

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Link management

What is a URL Slug?

Link management

How to shorten a URL and showcase your brand at the same time

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Link management

Marketing

Building the case for an integrated Martech stack

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Data and analytics

From insights to action: How first-party data drives growth

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Security and compliance

Marketing compliance: How to get started

Marketing

Maximize engagement with a custom link in bio

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Marketing

B2B social media marketing: benefits and strategy for 2025

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Link infrastructure

Text, SMS and RCS

Bulk SMS marketing: Benefits and best practices

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Data and analytics

Link analytics guide: use links to drive conversions

Smiling woman in beige jacket sitting on steps, looking at phone with SMS marketing messages on screen.

Text, SMS and RCS

Understand the challenges of scaling SMS campaigns