Zapier names Rebrandly the #1 branded link shortener in 2025

Zapier named Rebrandly the top link shortener in their 2025 review. After testing nearly 50 different services, they called us “the best all-around option.”

To name the best link shortener, the Zapier team thoroughly investigated each tool, doing extensive research, reading user-generated reviews across the web, and hands-on testing each tool for functionality and ease of use.

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Why Rebrandly won

The review mentions competitors like Bitly, Dub, and TinyURL, but Rebrandly earned the top spot by combining powerful features with fair pricing and straightforward usability.

Zapier’s words reflect what our users say every day. They praised Rebrandly’s “nice, simple web app that doesn’t hide features away in weird spots” and called out several things that set the platform apart:

• Analytics and click-tracking: Rebrandly’s analytics help you track link performance and understand your audience.
• Link customization: Rebrandly specializes in branded links and QR codes that enhance your branding, build trust, and boost clicks.
• Value for price: While other services lock you into yearly contracts, Rebrandly’s Essentials plan starts at just $13 monthly. “If you know you’re going to max out a free plan but don’t want to be on the hook for a long contract, it’s a solid choice,” the review noted.

“Rebrandly is really nice to use,” the review concluded. “It’s just an all-around solid URL shortener.”

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Do more by integrating Rebrandly and Zapier

Since Zapier already connects with Rebrandly, you can take your link management even further by setting up automations to create short links from new blog posts, get notifications when links hit your click goals, or automatically share your best-performing links on social media.

Some marketers even automate branded links for every file they add to Dropbox or have new links shared across all their social channels at once. The possibilities are endless when your link shortener talks to the rest of your tools.

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Here are some of our recommended Zaps to try with Rebrandly.

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This recognition from Zapier confirms what our customers have already discovered: they need link management that works, without the hassle. Rebrandly helps businesses increase clicks, track performance, and keep their brand consistent across every link they share.

Join us, and get started today.