How to change a destination URL (after you’ve published it)

Your email just hit 10,000 inboxes, and your social posts are getting traction. Clicks are rolling in…then you notice the link goes to the wrong landing page. 

This used to mean scrambling to send correction emails and watching your click-through rates plummet. Now with Rebrandly, you can change your destination URL after it’s already published—no need to resend messages or interrupt your campaign.

How does this campaign and sanity-saving tool work? Let’s take a look:

What is a destination URL?

A destination URL is the website people land on when they click your branded short link. Your link has two faces:

• The shortened link you share publicly (e.g., rebrand.ly/demo)
• The destination URL that sits behind it (e.g., https://www.rebrandly.com/book-a-demo)

When you’re running campaigns across multiple channels, editable destination URLs give you flexibility. You can update where your branded links go after they’re published..

How Rebrandly fixes the problem with traditional short links

You launch a campaign with a shortened link, then discover it points to the wrong page. It could be an outdated landing page, a typo in your UTM parameters, or the destination has moved.

With traditional short links, fixing this means resending emails, reposting across channels, and hoping people click the new link. The process wastes time and hurts performance while confusing your audience.

Rebrandly lets you edit your destination URL in real time without changing the short link. Every version of your branded link—in emails, tweets, ads, or bios—automatically redirects to the new location. No reposting required.

This keeps your campaign tracking intact and gives you complete performance data for optimization.

Step-by-step: How to change your destination URL in Rebrandly

Changing your destination URL in Rebrandly is a quick and simple process. You just need to:

1. Log in to your Rebrandly dashboard.
2. Find the link you need to change and click the Edit button.
3. Click the pencil icon next to that link’s destination URL.
4. Add the new destination URL you want to use, then click Save.

And that’s it! You’ve successfully changed your destination URL, and the update will take effect for your campaign in real-time. Just ensure to test the new destination URL once you’ve made changes to confirm it’s working correctly.

Now that you know how to update URLs in your Rebrandly dashboard, let’s look at a few different reasons why you might need this feature in your next campaigns.

Why marketers need to change destination URLs

Here are 10 common reasons to update your destination URLs:

1. Campaign updates: Update bio links when your strategy or promotions change
2. Fixing mistakes: Correct typos or broken links without losing traffic
3. Updating UTM parameters: Adjust tracking codes after your link is live
4. Seasonal changes: Switch promotions quickly during busy periods like holidays
5. A/B testing: Test different landing pages to see what works best
6. Content migration: Keep links working during website updates or moves
7. Multi-channel campaigns: Update expired offers across email, social, and ads at once
8. Event promotion: Switch from early bird to regular pricing seamlessly
9. Geographic targeting: Send different audiences to relevant pages based on location
10. Broken link recovery: Fix 404 errors while keeping your click data intact

Now let’s look at best practices for changing URLs without hurting campaign performance.

Best practices for changing destination URLs with shortened links

Here are key tips for updating your URLs:

• Test first: Preview your new destination before making changes
• Communicate with your team: Tell collaborators when you update links in active campaigns
• Use Rebrandly’s notes feature: Document what changed and why for future reference
• Consider the user journey: Make sure your new landing page matches the original call-to-action

Real-time link updates let you optimize your campaigns at any stage without starting over.

Make destination URLs work for you

Broken or outdated links hurt your campaigns and frustrate users. Rebrandly lets you update destination URLs instantly across all channels. Fix errors, improve performance, and keep user journeys smooth without resending content.

Ready to take control of your links? Choose a Rebrandly plan that fits your needs and start using editable destination URLs today.