GoLinks vs Rebrandly: Link management platform comparison

When evaluating GoLinks vs Rebrandly, you’re comparing two platforms that serve entirely different purposes in the link management space. One focuses on internal team productivity, while the other helps businesses build trust and track performance with external audiences.

The GoLinks vs Rebrandly decision comes down to your primary use case. GoLinks creates memorable shortcuts for enterprise teams to access internal resources quickly. Rebrandly helps marketers create branded links that increase click-through rates, build customer trust, and provide detailed campaign analytics.

This GoLinks vs Rebrandly comparison covers the key differences between both platforms, their ideal use cases, and which solution fits your needs.

GoLinks vs Rebrandly: Key differences

What is GoLinks?

GoLinks is an internal knowledge management tool that helps employees quickly access company resources using short, memorable “go/links.” For example, typing go/benefits in a browser takes an employee directly to the HR portal.

The platform focuses on three key capabilities:

• Browser extension and Slack integration for quick access
• Internal search to find and reuse existing go/links
• SSO integration for secure authentication

This makes GoLinks ideal for enterprise teams that need to reduce time spent searching for internal resources.

What is Rebrandly?

Rebrandly is an external link management and branding platform built for marketers, agencies, and enterprises. It replaces generic URLs with branded domains and tracks performance across campaigns.

Core features include:

• Custom domains and branded links that build customer trust
• QR codes and deep links for multichannel campaigns
• Traffic routing and personalized user experiences
• Advanced link analytics tracking location, device, and conversion data

Rebrandly excels for marketing teams that want to improve brand recognition, protect against phishing, and track campaign performance across channels.

Feature comparison

While both platforms manage links, the GoLinks vs Rebrandly comparison shows they serve completely different functions. Here’s how they compare across key areas:

Link management capabilities

• GoLinks: Creates simple go/links that function as shortcuts inside an organization.
• Rebrandly: Offers branded domains, editable back-halves, link expiration, bulk link creation, and traffic routing.

Analytics and tracking

• GoLinks: Reports on internal usage patterns and popular go/links.
• Rebrandly: Provides detailed analytics on clicks, geography, device, timing, and conversions through comprehensive link analytics.

Integrations

• GoLinks: Integrates with internal tools like Slack and Chrome.
• Rebrandly: Connects with 100+ marketing tools including Zapier, HubSpot, Salesforce, and Google Analytics.

Security and compliance

• GoLinks: Offers SSO and internal network access controls.
• Rebrandly: Provides SOC 2 Type II certification, HIPAA compliance, GDPR compliance, and 99.99% uptime.

Team collaboration

• GoLinks: Includes admin controls and link ownership management.
• Rebrandly: Features shared workspaces, permission levels, and organized link libraries for high-volume link management.

This GoLinks vs Rebrandly comparison reveals each platform’s focus. GoLinks prioritizes simplicity for internal use, while Rebrandly delivers comprehensive marketing tools with enterprise-grade reliability.

Pricing comparison

GoLinks uses per-user pricing that scales predictably with team size. This works well for enterprises wanting quick access to shared resources without marketing features. The platform delivers productivity ROI by reducing time spent searching for documents and tools.

Rebrandly uses usage-based pricing that aligns with campaign activity. Branded domains increase trust and click-through rates, while detailed analytics help marketing teams maximize campaign ROI and maintain compliance at scale.

When to choose GoLinks

Choose GoLinks for large organizations with complex internal systems where employees spend significant time searching for documents, portals, or tools. Instead of relying on long URLs, bookmarks, or Slack messages, GoLinks creates a knowledge layer where simple shortcuts direct employees to what they need.

This works especially well for teams requiring frequent access to shared resources. Engineering departments use go/links for dev environments and documentation. HR teams create shortcuts to benefits portals and training materials. Operations teams standardize link distribution across global offices, reducing miscommunication.

For example, a global engineering firm with thousands of employees could improve onboarding by replacing 20-page resource PDFs with a handful of go/links. The result: faster ramp-up times, fewer Slack questions, and streamlined knowledge sharing.

When to choose Rebrandly

Choose Rebrandly when external-facing scenarios matter most—where branding, scalability, and campaign performance are critical. Marketing teams running cross-channel campaigns on email, social media, paid ads, and SMS need links that are short, memorable, and on-brand. Generic short links won’t deliver the trust and click-through rates that branded links provide.

Rebrandly’s custom domains and advanced analytics benefit businesses that rely heavily on customer-facing links. Detailed click and conversion data help companies track performance by geography, device, and audience segment.

Security and compliance also set Rebrandly apart. Companies in healthcare, finance, and other regulated industries get SOC 2 Type II, HIPAA, and GDPR compliance with 99.99% uptime.

For example, a retail brand running seasonal promotions uses Rebrandly to manage links across email, social media, and SMS campaigns. Custom domains increase brand recognition and trust while avoiding link deliverability issues. Analytics show exactly which channels and audiences drive the most conversions.

The bottom line

The GoLinks vs Rebrandly choice comes down to your team’s primary needs and objectives.

Choose GoLinks if your goal is internal knowledge sharing and employee productivity. It excels at helping teams access resources faster within your organization.

Choose Rebrandly if your goal is customer-facing marketing and campaign performance. It excels at building trust, improving click-through rates, and tracking results with branded links.

Many enterprises actually use both platforms—GoLinks for internal efficiency and Rebrandly for external marketing—since they serve complementary functions in the complete link management ecosystem.

Ready to test Rebrandly for your marketing campaigns? Start a free 14-day trial with all premium features included.