How to use a bulk URL shortener to scale your campaigns

Managing URLs across campaigns gets messy, fast. Most marketing teams start by creating links one at a time. This works when you’re running a few campaigns, but it breaks down when you’re managing multiple channels, A/B testing variations, or running seasonal promotions that need large volumes of unique links.

The right bulk tool does more than save time. It gives you consistent tracking across all your links, prevents broken URLs from reaching customers, and provides the data you need to see which campaigns drive results.

This guide covers how bulk URL shortening works and why it matters for teams managing multiple campaigns.

What is a bulk URL shortener?

A bulk URL shortener lets you create hundreds or thousands of short links at once, instead of making them one by one. You can upload a spreadsheet of URLs or connect through an API to generate links automatically.

This is different from regular link shorteners, where you paste one URL at a time into a web form. With bulk tools, you might upload 500 product links for an email campaign or generate unique tracking links for each customer in your database. For example, Rebrandly can create up to 100,000 branded links per second through its API.

Bulk shortening works best when you need personalized links at scale. SMS campaigns where each customer gets a unique link. E-commerce sites track individual product performance across channels. Ad campaigns that need separate links for each audience segment.

Key bulk link shortener features that drive efficiency

Enterprise-ready bulk URL shorteners come equipped with advanced features designed to save time and reduce complexity, including:

• Automated link creation – Generate thousands of links in seconds instead of creating them individually
• Custom domains – Use your own domain (like go.yourcompany.com) instead of generic shortener domains
• UTM parameter automation – Automatically add tracking codes so you don’t miss campaign data
• Centralized reporting – See how all your links perform in one dashboard instead of checking multiple platforms
• Link expiration settings – Set links to expire after campaigns end or promotions finish

These features work together to handle the repetitive parts of link management. You can launch campaigns faster, avoid tracking mistakes, and see which content drives the best results across all your channels.

When you’re running multiple campaigns with hundreds of links each, having everything automated and organized in one place makes the difference between spending hours on link management or minutes.

Enterprise link shortening vs. standard link shortening solutions

Standard link shorteners work fine for small campaigns, but they break down when you need to create thousands of links quickly and reliably.

Enterprise solutions handle higher volumes without slowing down. They also meet compliance requirements that many businesses need, like SOC2 compliance, GDPR for customer data protection, and HIPAA for healthcare companies. You can check Rebrandly’s Trust Center to see our security standards.

The bigger difference is integration. Enterprise tools connect directly to your CRM, email platform, and analytics tools. This means you can create links automatically when campaigns launch, sync click data back to your customer records, and see performance without switching between platforms.

Standard shorteners require manual work at each step. Enterprise solutions automate the entire process from link creation to performance reporting.

How bulk shorteners improve campaign efficiency

Bulk URL shorteners save time and improve results in four main ways:

Save time with automation

Manual link creation creates bottlenecks. You spend hours setting up campaigns when you could spend minutes.

Bulk shorteners automate the repetitive work. Upload a spreadsheet of URLs and get back hundreds of branded links with tracking codes already added. Need to update a campaign after it launches? Edit thousands of links at once instead of changing them individually.

Get better campaign performance

Branded short links increase click-through rates by up to 39% because people trust familiar domains more than generic shorteners.

Professional-looking links also improve email deliverability and keep your messages out of spam folders. In SMS campaigns, shorter links mean lower costs since you pay by the character.

Keep campaigns organized

When you’re running multiple campaigns with hundreds of links each, centralized management prevents mistakes. You can see which links are performing, update destinations when needed, and set expiration dates for time-sensitive promotions.

Teams can collaborate without stepping on each other’s work. Everyone sees the same data and can make changes without breaking tracking.

Reduce costs

Automation means less manual work and lower labor costs. Your team can focus on strategy instead of link management.

Better attribution shows which campaigns actually drive revenue, so you can spend budget on what works. Reliable infrastructure means no lost clicks from downtime.

Setting up bulk link shortening takes three main steps: choosing the right platform, creating your workflow, and organizing your links.

How to create shortened links in bulk

Pick a platform that handles volume

Not all link shorteners work for bulk creation. You need one built for high-volume campaigns with the features your team actually uses.

Rebrandly handles enterprise-scale link creation with:

• 100,000+ links per second – No waiting for large batches to process
• SOC 2, GDPR, and HIPAA compliance – Meets security requirements for most businesses
• Custom domains and SSL – Professional links that match your brand
• Direct integrations – Connects to your CRM, email platform, and SMS tools

Choose your creation method

Rebrandly offers several ways to create links in bulk, depending on how your team works:

• CSV upload – Upload a spreadsheet with your URLs and get back branded links with tracking codes. Good for campaign managers who work in batches.
• API integration – Create links automatically when users sign up, make purchases, or complete forms. Best for developers and high-frequency campaigns.
• Template systems – Set up link structures that fill in automatically based on campaign type or audience segment.
• UTM automation – Assign tracking codes automatically so you don’t miss campaign data or create duplicates.

Organize links for long-term management

Creating links is just the start. You also need to keep them organized as campaigns grow:

• Team workspaces separate links by department or campaign type so teams don’t interfere with each other’s work.
• Tags and categories make it easy to find specific campaigns or link types later.
• Bulk editing lets you update hundreds of links at once when campaigns change.
• Automatic expiration removes old promotional links so they don’t confuse customers.

Use advanced features for better results

Rebrandly includes features that turn basic links into campaign tools:

• Geotargeting sends users to different pages based on location – useful for international campaigns or local promotions.
• Device redirects optimize the experience by sending mobile users to mobile pages and desktop users to desktop versions.
• A/B testing creates multiple versions of landing pages to test which performs better.
• Real-time analytics shows which links drive clicks and conversions across all your campaigns.

Build vs. buy decision

Some teams consider building their own bulk shortener, but this usually costs more than buying a ready-made solution.

Purpose-built platforms like Rebrandly include proven scalability, automatic compliance, and expert support. Building your own means handling uptime, security, and maintenance – work that takes your developers away from your core product.

Ready to see how Rebrandly works for your campaigns? Book a demo with our team.

Best practices for implementing bulk URL shortening

Getting bulk link shortening right takes planning upfront and good processes once you’re running campaigns.

Plan before you build

Start by defining what success looks like for your campaigns. Which metrics matter most – click-through rates, conversions, or something else? Map your link requirements to these goals so you can create what you need.

Document your seasonal patterns. Black Friday campaigns need different link volumes than regular monthly newsletters. Plan for traffic spikes so your system can handle them.

Set up clear ownership. Decide who creates links, who approves campaigns, and who handles updates. This prevents conflicts when multiple people are working on the same campaigns.

Set up your technical foundation

Choose a platform that won’t slow you down. You need fast API speeds, reliable uptime, and security that meets your compliance requirements.

Set up custom domains early. Links from go.yourcompany.com look more professional than generic shorteners and get better click-through rates.

Connect your tools from the start. Your link shortener should integrate with your CRM, email platform, and analytics tools so that data flows automatically between systems.

Execute campaigns smoothly

Use templates and batch tools to create links quickly. Test every redirect before campaigns go live – broken links damage credibility and waste ad spend.

Monitor performance in real-time and adjust when needed. If a campaign isn’t performing, you can update link destinations without republishing content.

Have a support plan. When campaigns are live and something breaks, you need fast help to fix it.

Choose the right setup for your team

Rebrandly offers different ways to work depending on your needs:

• API integration connects your existing marketing tools directly to link creation. Good for teams with developer resources.
• White-label solutions embed link generation into your own platform. Best for agencies or companies that want to offer link management to their customers.
• Branded domains use your own domain instead of generic shorteners. Essential for maintaining brand consistency.
• Team workspaces give different departments separate areas to work without interfering with each other’s campaigns.

The key is matching your implementation to how your team actually works, not forcing new processes that slow you down.

Getting started with bulk URL shortening

Managing links manually doesn’t scale. When you’re running multiple campaigns with hundreds of links each, you need automation to keep up.

Bulk URL shortening solves the bottleneck. Instead of creating links one by one, you can generate what you need in minutes and spend your time on campaign strategy instead of link management.

If you’re ready to stop fighting with link management, it’s time to see what bulk shortening can do for your campaigns.

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