Dub.co pricing is really two price lists rolled into one. Plans run from free to $300 a month (plus a custom Enterprise plan), and they cover both Dub Links, the link shortener, and Dub Partners, its tool for affiliate and referral programs.
That second product explains a lot about how the plans are built. Once you get past Pro, you're paying for partners and payouts as much as links and clicks.
I tested the Free and Pro plans for my Dub.co review, and my take is that Dub is built for companies running affiliate and partner programs, so that's the lens I'd judge its pricing through. If you just need a link management tool, I'd look past the price tag and compare what Dub Links can do with other link tools.
Key takeaways
- Dub has four self-serve plans: Free, Pro ($30 a month), Business ($90 a month) and Advanced ($300 a month). Enterprise is custom-priced, and paying yearly takes 10% off the others.
- The Free plan includes 25 new links and 1,000 tracked events a month, and you can use it for business.
- Pro is the link-management plan, with 1,000 links a month, routing by country and device, password protection, link expiration and a free .link domain for the first year.
- Conversion tracking, A/B testing and Dub Partners all start at Business.
- Paid plans come with a 14-day free trial, and Dub doesn't charge you for going over your limits.
- If you’re looking for a good Dub.co alternative for link management, try Rebrandly.
How much does Dub.co cost?
Dub.co costs $0, $30, $90 or $300 a month if you pay monthly, and Enterprise is custom-priced (and billed annually). Paying yearly knocks 10% off, so the paid plans drop to $27, $81 and $270 a month.
Before you look at the table, it helps to know that Dub counts usage in links and "tracked events," which is its term for clicks plus any leads and sales you track with conversion tracking.
The table below shows every plan side by side, based on Dub's pricing page as of the time this article was published.
Yearly billing also got more flexible in July, when Dub started giving yearly plans the whole year's usage upfront. So instead of 1,000 links a month on Pro, you get 12,000 for the year to use whenever you want.
That's a nice touch if your links come in waves (a product launch here, a big event there) instead of at the same pace every month.
Also, a small heads-up if you go looking for these prices yourself. Dub's pricing page opens on the Partners tab, which skips Free and Pro entirely, so you'll need to click over to the Dub Links tab to see them.
Is Dub.co free?
Yes, and Dub's free plan is one of the more useful ones I've tested. You get 25 new links and 1,000 tracked events a month, 3 custom domains, and you're allowed to use it for business (within Dub's fair-use policy).
On the free plan, I was able to edit links after they went live, connect my own domains, save UTM templates and style QR codes without paying anything (the QR codes do come with a Dub logo, though).
It's still a free plan, of course, so there are a few limits to keep in mind:
- Analytics only go back 30 days.
- You're limited to 1 user.
- You get API access at 60 requests a minute, but Dub's rate limits leave out the analytics endpoints on Free.
Realistically, 25 links a month goes pretty fast once you're sharing links across email, social and ads. That's usually the point where Pro starts to look worth it.
What do you get on Dub Pro?
Pro is where Dub starts to feel like a real link manager. For $30 a month ($27 billed yearly), you get 1,000 new links and 50,000 tracked events a month, 12 months of analytics history, 10 custom domains and room for 3 user seats.
It's also where Dub's link controls kick in, and I tried out most of them:
- Routing by country and device
- Password protection
- Link expiration
- Custom link previews
My one gripe is that country and device are the only routing rules you get with the Pro account. If you want to send people somewhere based on their city, language, the time of day or their platform, Rebrandly's dynamic routing covers all of those from one link.
My favorite Pro perk was the free .link domain. Mine was active in about 10 minutes, and I didn't have to touch a single DNS setting.
Just know that it's only free for the first year. After that, it renews at $12 a year and you only get one per workspace.
If you cancel your plan, links on that domain keep working, but you can't make new ones on it. Dub emails you a month before the renewal, so you'll have time to decide whether to keep it.
Also Pro caps you at 3 folders and 25 tags. That's plenty for a handful of campaigns, but if you organize links by client, you'll probably bump into it.
Overall, Pro is roughly comparable to what you'd get from Bitly's paid plans as a link manager. The stuff Dub is best known for starts one tier up, though.
Is Dub Business worth $90 a month?
Dub Business is worth it if you plan on using Dub Partners, since it's the cheapest plan that has any of them. If you just need more links, tripling your bill is a tough sell.
I noticed something about this while testing Pro. Conversion tracking and A/B testing both show up in Pro's link editor, so it looks like you're one click away from using them, but you need Business to turn them on.
I didn't pay for Business, so the rest of this comes from Dub's pricing page. On top of everything in Pro, Business adds:
- Conversion tracking and customer insights
- A/B testing
- A real-time events stream and event webhooks
- Role-based access, 10 users and unlimited tags
- 10,000 new links and 250,000 tracked events a month, with 3 years of analytics
Business also includes Dub Partners. You can have up to 500 partners and send $2,500 in payouts a month, and Dub takes a 5% cut of those payouts.
So if you're a SaaS or tech company running an affiliate or referral program, this is probably your plan (and that's the group I'd point toward Dub in the first place).
If what you're really after is knowing which links lead to signups and purchases, Rebrandly's Conversion Tracking connects your branded links to those outcomes, with workspace-level controls and attribution windows you can adjust.
Who needs Dub Advanced or Enterprise?
Most people reading this won't need either one. Advanced ($300 a month, or $270 billed yearly) is built for bigger partner programs, and Enterprise is the only plan with single sign-on (SSO) and audit logs.
I didn't test these, so I'm going off Dub's pricing page here. Advanced bumps you up to 50,000 links and 1 million events a month, 5 years of analytics, 20 users and $15,000 in partner payouts a month, and it adds:
- Unlimited partners, partner groups and partner tags
- Partner messaging, email campaigns and an embedded referral dashboard
- Higher API rate limits and priority email support
Enterprise is custom-priced, billed annually and unlimited across the board. Along with SSO and audit logs, you get a dedicated success manager, Slack support with an SLA and a lower 3% payout fee.
If you're in a regulated industry, I'd ask about compliance before you sign anything. Dub is SOC 2 Type II compliant, but I couldn't find any mention of HIPAA (our guide to HIPAA compliant link shorteners covers what to look for).
Which Dub plan do you need?
The easiest way to pick a Dub plan is to figure out whether you're buying it for links or for partners.
Here’s a table to help you decide which might work best:
And if you're comparing Dub with other tools, our Rebrandly vs. Dub comparison breaks down the differences side by side.
What do people say about Dub's pricing?
Not a whole lot, at least not yet. Most of Dub's reviews are about the partner program, and there aren't many of them.
G2 rates Dub 4.9 out of 5 across 24 reviews and lists it as affiliate marketing software, while Trustpilot has it at 3.7 across 22 reviews, as of October 13, 2026. With so few reviews, I wouldn't read too much into the scores, but a few pricing themes did come up:
- G2's review summary says most reviewers see the pricing as reasonable, though some find the paid plans hard to justify for individuals.
- One G2 reviewer called Pro expensive and said Free's rate limits may be too low for bigger campaigns.
- The recent 1-star Trustpilot reviews come from affiliates with payout questions, not from customers paying for Dub.
What should you know before you buy a Dub plan?
Compared with a lot of link tools I've looked at, Dub's billing terms are pretty friendly. Every paid plan comes with a 14-day free trial, and you won't get charged for going over your limits.
Still, there are a few rules from Dub's pricing FAQ and help center I'd want to know before paying:
- Once you hit your monthly link limit, you can't create new links until the next billing period, and deleting links doesn't give that quota back.
- Going over your tracked events limit doesn't break your links or add charges. Dub keeps tracking clicks, but you'll need to upgrade to see the analytics.
- You can cancel anytime and keep access until the end of the billing period, and then your account drops to Free.
- Dub Partners charges a payout fee (5% on Business and Advanced, 3% on Enterprise), and Dub's terms of service add a $10 fee for each failed bank payout.
The part that's less clear is refunds, because Dub's own pages don't agree. The pricing FAQ says Dub offers full refunds if you reach out, while the terms of service say fees are non-refundable unless stated otherwise.
So if you're about to pay for a full year, I'd ask Dub directly first.
Is Dub.co worth the price?
If you're running an affiliate or partner program, Dub's pricing is worth weighing, and Business is where that math starts. If you only need link management, I'd compare Dub Links' features with other link management tools first, since Pro covers the basics but routing stops at country and device. Advanced and Enterprise only come into play once your partner program or your security needs outgrow Business.
But if you’re looking for a more established alternative, check out how Rebrandly, a link intelligence platform, handles all of this. You can get started for free.
FAQ
What are the best Dub.co alternatives?
It depends on which part of Dub you need, since Dub Partners is the main draw for affiliate and referral programs. If you mostly need link management, Rebrandly, Short.io and TinyURL are common alternatives.
Can you self-host Dub for free?
Dub's code is open source under the AGPLv3 license, so you can host it yourself, though you'll still pay for the infrastructure. Dub's self-hosting guide relies on several third-party services, including Vercel, PlanetScale, Tinybird and Upstash, and Docker isn't supported, so it's realistic mainly for engineering teams.
Has Dub's pricing changed?
Yes. When Dub introduced its current plan structure in January 2024, Pro cost $24 a month and Business cost $59, and Pro included 5 users instead of today's 3.
