The Link Management Blog: Think Beyond the Link

What social media marketers actually think about AI

Three social media practitioners share how they're using AI day-to-day, where it falls short, and what a real AI-assisted workflow actually looks like.

Is this link a scam? How to check if a URL is safe

Not sure if a link is a scam? Learn how to spot dangerous URLs, check links safely, and avoid phishing with simple tools before you click.

Get Started with the Rebrandly MCP in 5 Minutes or Less

Set up the Rebrandly MCP in 5 minutes and manage links through conversation. Migrate workspaces, run bulk updates, and get analytics with simple prompts.

Why building a URL shortener at scale is harder than it looks

Building a link shortener takes less than a day. Making it production-ready takes much longer—and costs more than most teams budget for. Here's what the build vs. buy math actually looks like.

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Recent stories

Revenue attribution

What social media marketers actually think about AI

What is marketing attribution? A complete guide

What is conversion tracking? (Benefits + how it works)

Why building a URL shortener at scale is harder than it looks

Explore all articles

Marketing

Revenue attribution

Marketing

What is marketing attribution? A complete guide

Marketing

What is conversion tracking? (Benefits + how it works)

Link management

UTM links explained: What they are, how they work, and when to go further

Link infrastructure

Link management build vs buy: What’s right for your team?

Text, SMS and RCS

How to improve SMS deliverability

Text, SMS and RCS

How to build an effective SMS marketing campaign

Link infrastructure

URL redirects: What they are and how they work

Security and compliance

Expiring Links: Set Time Limits for Your Branded Links

Link infrastructure

How to choose the best link shortener for enterprise-level needs

Marketing

Best time to post on social media using AI-backed click data

Link management

Rebrandly vs. Bitly: In-depth comparison (2026)

Link management

Beyond the dashboard: How AI makes complex link operations effortless

Security and compliance

HIPAA compliant link shorteners: What healthcare organizations need to know

Link management

Security and compliance

Password-protected links: The complete guide for secure, branded access control

News

Rebrandly's link shortener MCP

News

The year AI changed everything (and how we changed with it)

Marketing

Link retargeting: The complete guide for marketers

Link infrastructure

Getting more from your link data with Rebrandly webhooks

Text, SMS and RCS

SMS marketing pricing: How much does it cost in 2026?

Data and analytics

Rebrandly Webhooks: Technical implementation guide

Marketing

Instagram QR code best practices for marketers in 2026

Marketing

15 best conversion rate optimization (CRO) tools to increase sales and conversions

Link management

Dynamic link routing: the smart way to personalize every click

Marketing

Mobile marketing strategy tips for your business in 2026

Link management

Link infrastructure

Best URL Shortener APIs to Use in 2026

Link management

Best Bitly alternatives in 2025: 8 link management platforms compared

Security and compliance

Link security 101: How to determine if your links are safe

News

Turn every click into action automatically with Rebrandly webhooks

News

From generic values to burning ambition: Rebrandly’s blueprint for change

Marketing

Linktree Alternatives: 10 Better Link in Bio Tools for 2026

Link management

How to create a vanity URL: A complete step-by-step guide

Link infrastructure

Bitly API: Features, Limitations, and Better Alternatives

Link management

The 6 Best Rebrandly Alternatives in 2026

Link management

Tiny URL Alternatives

Text, SMS and RCS

Getting started with RCS marketing: The complete guide

Marketing

How to add a link to your Instagram bio

Marketing

Text, SMS and RCS

SMS marketing guide: Strategies, benefits, and best practices

Link management

GoLinks vs Rebrandly: Link management platform comparison

Link management

How to fix broken links and recover lost traffic

Domains

Is rebrand.ly safe? What to know about short link security

Marketing

Linktree vs Bitly Connections: Which link in bio tool is right for you?

News

Introducing our new link editing experience

Link management

How to use personalized URLs to improve click-through rates

Marketing

7 best link in bio tools (with pros, cons & features)

Link infrastructure

Text, SMS and RCS

Scale campaigns and improve ROI with a bulk URL shortener

Link management

Marketing

How to change a destination URL in real time

Text, SMS and RCS

Calculating SMS marketing ROI for your campaigns

QR codes

QR code tracking: Measure scans, craft campaigns, boost ROI

News

Zapier names Rebrandly the #1 branded link shortener in 2025

Marketing

Text, SMS and RCS

SMS marketing vs email marketing: Better together

Marketing

QR codes

QR code marketing strategy: Driving traffic and ROI

Data and analytics

Link tracking tactics for marketers and marketing teams

Text, SMS and RCS

7 types of SMS marketing campaigns (with examples)

Link management

Google URL Shortener and Firebase Dynamic Links Alternative

Text, SMS and RCS

Best time to send SMS marketing (data-driven strategies)

Text, SMS and RCS

The top 10 SMS marketing analytics you need to track

Marketing

Easy steps for how to change YouTube URLs for your brand

Marketing

A step-by-step guide to adding links to your TikTok bio

Marketing

How to shorten LinkedIn URLs with a branded shortener

Text, SMS and RCS

7 key benefits of SMS marketing and how to use them

Marketing

How to add links to your Instagram stories

News

Rebrandly's AI URL Metadata Generator

Link management

Rebrandly vs Short.io: Key differences in link management

Text, SMS and RCS

Boost SMS customer engagement with these strategies

Link management

What is a Good CTR? Industry Benchmarks & Improvement Tips

Link management

Marketing

How to create SEO-friendly URLs

Marketing

Why your links get flagged for review on social media

Security and compliance

9 security questions to ask before choosing a URL shortener

Link management

What is a vanity URL? Benefits & best practices

Link management

Rebrandly vs Dub.co: Shortening URLs and managing links

Marketing

YouTube Links - Everything You Need To Know

Link management

The best way to level up your social media linking strategy

Domains

What are branded short domains? Choose the best one for your business.

News

Enterprise link management: scaling mission-critical infrastructure

News

Rebrandly Blog Redesign: Enhanced Link Management Resources

Link management

Power up your campaign performance: 5 Rebrandly integrations that drive results

QR codes

What is a QR code?

Link management

How to Shorten a Link

News

Introducing our link management Python SDK

Link management

Rebrandly's Chrome extension URL shortener

Link management

Google's Campaign URL Builder Review

Marketing

Social Media Experimentation: A Guide to Cross-Platform Success

Link management

TinyURL API Review: Pricing, Features & Alternatives

Link management

What is a URL Slug?

Link management

How to shorten a URL and showcase your brand at the same time

Link management

Marketing

Building the case for an integrated Martech stack

Data and analytics

From insights to action: How first-party data drives growth

Security and compliance

Marketing compliance: How to get started

Marketing

Maximize engagement with a custom link in bio

Marketing

B2B social media marketing: benefits and strategy for 2025

Link infrastructure

Text, SMS and RCS

Bulk SMS marketing: Benefits and best practices

Data and analytics

Link analytics guide: use links to drive conversions

Text, SMS and RCS

Understand the challenges of scaling SMS campaigns

Domains

End-of-year giving: Maximize your nonprofit's fundraising impact

Link management

Strengthen Your PLG Strategy with Insights from Maria Thomas

Marketing

Ultimate guide to link management for BCFM success

News

Link gallery brand your link in bio

Link infrastructure

High volume link management

Marketing

What’s the Best Time to Post on Instagram Today