Shorten a URL for free

Paste a long link and get a clean short link back. No account required.

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By clicking "Shorten", you agree to Rebrandly’s Terms of Use, Privacy Policy and Cookie Policy

Create a free account to track clicks, customize your domain, and manage your links.

Paste your link

Your profile, company page, or a specific post.

Get a short link

No sign-up needed for your first one.

Share anywhere

An email signature, a printed resume, another post, or a QR code.

Trusted by teams at

What is a URL shortener?

A URL shortener takes a long web address and turns it into a short, clickable link that redirects to the same destination.

Keep in mind that our free tool to shorten URLs gives you a generic link with our rb.gy domain. But you can create a free account and use your own custom domain and URL slugs that match your brand.

Why use Rebrandly’s free link shortener?

Infrastructure

Because it's real infrastructure, not just another free tool with your link running through the middle of it. Search "free URL shortener" and you'll find dozens of tools willing to shrink a link. But many of them are ad-stuffed or run by sources you can't verify, which matters when it's your link on the other end and you're about to share it publicly.

Grows with you

When you need to go beyond a basic link shortener, we make it easy: create a free account to add a custom domain, click tracking, and a custom back half/URL slug instead of a random string.

Years of experience

Rebrandly's been a link intelligence platform for creators, marketers, developers, and enterprise teams for years, and this free shortener runs on that same platform.

Security

That platform-level trust extends to security too. Rebrandly is SOC 2 certified and GDPR and HIPAA compliant, with SSO and SAML 2.0 available for teams that need it, and a 99.99% uptime track record. It's the same system that 1.5 million users worldwide already run their links on.

You can learn more about Rebrandly's security and compliance measures here.

Is Rebrandly’s URL shortener really free?

YES

Shortening a URL costs nothing, no account or credit card required.

If you're shortening more than a handful of links a month, it's worth creating a free account. Beyond more links, you'll get:

Click tracking on every link

A custom domain instead of a shared one

Advanced Reports

A custom back half instead of a random string

All your links managed in one place

Frequently asked questions

Can I customize my short link?

Yes. On a free or paid plan, you can set a custom back half (the part after the slash) instead of a random string of characters.

Can I track clicks on my short link?

Yes. Create a free account and every link comes with a click count you can check any time.

Can I use my own domain?

Yes, with a free or paid account. Custom domains let your shortened links carry your brand instead of ours.

Can I shorten a URL myself, without a tool like this?

Technically, yes. A basic URL shortener is just a database that maps a short code to your destination and redirects visitors, so it's buildable in-house. Most people use a tool instead because it skips the setup and maintenance, gives you security, and comes with added features like click tracking and analytics.

What should I look for in a free URL shortener?

Three things:

Whether the link expires or stays live indefinitely
Whether you get any click data back
Whether the tool itself is run by a company you can verify

A shortener that's vague on all three is one to be cautious about routing your links through.

Do short links expire?

No. Links created with Rebrandly stay active for as long as your account does. There's no built-in expiration.

Can I password protect a short link?

Yes, with a professional account. Add a password to any link and only people who have it can get through to the destination. This comes in handy for links you're sending to a specific person or group rather than posting publicly.