Shorten a Facebook link for free

Paste a Facebook profile, Page, group, or post link, get a clean short link back in seconds.

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Create a free account to track clicks, customize your back half, and manage all your links in one place.

Paste your Facebook link

Your profile, Page, group, or a specific post, with tracking parameters.

Get a short link

No sign-up needed for your first one.

Share anywhere

An email signature, another social post, a flyer, an ad, or a QR code.

Trusted by teams at

What is a Facebook URL shortener?

Facebook links get long for multiple reasons. Profiles, Pages, groups, and posts all run on numeric IDs instead of names, a Marketplace seller's profile link works the same way, and Facebook tacks its own fbclid tracking parameter onto any link you click from the platform.

Paste any of those links into the box above, and this free tool hands you back a short, clean Rebrandly link that redirects to the exact same place.

What problems does a Facebook URL shortener solve?

Profile and Page links default to numbers

New Facebook accounts and Pages start with a numbered URL, not a name, and plenty never claim a username instead.

Group, post, and Marketplace links use IDs too

Facebook assigns numeric IDs to groups and posts, and a Marketplace seller's profile link works the same way (facebook.com/marketplace/profile/1234567890/). None of it is something you can rename yourself.

fbclid tags every link clicked from Facebook

Facebook adds its own tracking parameter, fbclid, to every outbound click, and it stacks with whatever tracking a campaign link already carries, something Meta's own retargeting can key off of.

Our free tool to shorten Facebook links gives you a generic link with our rb.gy domain. Create a free account, though, and you can use your own custom domain and a custom back half that matches your brand.

Why use Rebrandly's free Facebook URL shortener?

Handles all four mechanics

Paste a profile, Page, group, post, or Marketplace link, with or without an fbclid parameter already attached, and it shortens the same way every time. None of the four problems above are things a generic shortener necessarily designs around.

Built for retargeting and ads

Track clicks on every link you shorten, including one already carrying an fbclid or a full set of UTM parameters, useful for a retargeting or ads manager who needs to know whether a specific Facebook campaign link is actually converting. Shortening a link built for pixel-based retargeting keeps it readable no matter how many tracking parameters stack onto it afterward, without touching what it's tracking.

Custom branding

Create a free account and use a custom domain and back half instead of a random string, so a link for your Facebook Page or group can read like yourbrand.ly/join-our-group instead of a string of numbers.

Security

Rebrandly is SOC 2 certified and GDPR and HIPAA compliant, with SSO and SAML 2.0 available for teams that need it, and a 99.99% uptime track record. It's the same setup that 1.5 million users worldwide already run their links on.

You can learn more about Rebrandly's security and compliance measures here.

Is Rebrandly's Facebook URL shortener really free?

YES

Shortening a Facebook link costs nothing, no account or credit card required.

If you're shortening more than a handful of Facebook links a month, it's worth creating a free account. Beyond more links, you'll get:

Click tracking on every link, useful for a retargeting or ads manager tracking whether a specific campaign link is converting

A custom domain instead of a shared one

Advanced Reports

A custom back half instead of a random string, so a link for your Page or group can read like rb.gy/join-our-group

All your links managed in one place

Frequently asked questions

How do I shorten a Facebook link?

Paste your Facebook profile, Page, group, or post URL into the tool above and get a short link back instantly. No account required for your first one.

Does Facebook automatically shorten URLs?

No. Facebook doesn't shorten the links you post or share; it may display a long link truncated on screen, but the actual URL stays exactly as long as it was, tracking parameters included.

Can I shorten a link to a Facebook group instead of a profile or Page?

Yes. Paste the group's URL instead of a profile or Page link, and it shortens the same way.

Can I shorten a link to one specific Facebook post?

Yes. Paste the link to that post rather than your profile, Page, or group URL. Useful when you want people going straight to one piece of content instead of your whole page.

Can I customize my short link?

Yes. On a free or paid plan, you can set a custom back half (the part after the slash) instead of a random string of characters.

Can I track clicks on my short Facebook link?

Yes. Create a free account and every link comes with a click count you can check any time.

Can I use my own domain instead of rb.gy?

Yes, with a free or paid account. Custom domains let your shortened Facebook links carry your brand instead of ours.

Can I shorten a Facebook URL myself, without a tool like this?

Technically, yes, since a URL shortener is just a database that maps a short code to your destination and redirects visitors, so it's buildable in-house. Most people use a tool instead because it skips the setup and maintenance, and comes with click tracking built in.

Do shortened Facebook links expire?

No. Links created with Rebrandly stay active for as long as your account does. There's no built-in expiration.