Shorten a Twitter/X link for free

Paste an X profile or post link, get a clean short link back instantly. No account required for your first link.

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Create a free account to track clicks, customize your back half, and manage all your links in one place.

Paste your X link

Your profile, a specific post, anything on x.com.

Get a short link

No sign-up needed for your first one.

Share anywhere

Your bio on another platform, an email signature, a printed piece, wherever a long X link is awkward to share.

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What is a Twitter/X URL shortener?

X automatically wraps every link posted directly into a new post or DM in its own t.co shortener, with no opt-out, even if the link you posted was already short.

Paste your X profile or post link above, though, and this free tool hands you back a short, clean Rebrandly link that keeps working and tracking outside of X's own t.co wrapper.

What problems does a Twitter/X URL shortener solve?

X wraps every link in t.co, no opt-out

Every link shared on X gets wrapped in a t.co link, including in Direct Messages. But they don’t give you any click or tracking data.

X links are long and messy off-platform

A profile or post link carries a numeric ID and often tracking parameters, like ?s=20&t=..., which is fine inside X but turns into an awkward string once you paste it into a bio elsewhere, an email signature, or a printed piece.

Your bio only gets one link

X limits the Website field on your profile to a single link, so pointing it somewhere new means editing your profile settings every time, instead of just updating where an existing link forwards to. (our Link Gallery helps here too).

Our free Twitter link shortener gives you a link with our rb.gy domain. Create a free account, though, and you can use your own custom domain and back half that matches your brand.

Why use Rebrandly's free Twitter/X URL shortener?

Works outside t.co

t.co only lives inside X. Everywhere else you share your link, a bio on another platform, an email signature, a printed piece, it stays a Rebrandly link, branded and yours.

A recognizable, branded domain

A free account swaps the shared rb.gy domain for one of your own, so the link reads as yours wherever you use it, not as a random string.

Click data X won't give you

t.co doesn't expose click analytics to the person who posted the link. Rebrandly does, on every share, not just the ones inside X.

Security

Rebrandly is SOC 2 certified and GDPR and HIPAA compliant, with SSO and SAML 2.0 available for teams that need it, and a 99.99% uptime track record. It's the same setup that 1.5 million users worldwide already run their links on.

You can learn more about Rebrandly's security and compliance measures here.

Is Rebrandly's Twitter/X URL shortener really free?

YES

Shortening a Twitter link costs nothing, no account or credit card required.

If you're shortening more than a handful of links for Twitter/X each month, it's worth creating a free account. Beyond more links, you'll get:

Click tracking on every link, not just the ones you post on X

A custom domain instead of a shared one

Advanced Reports

A custom back half instead of a random string

All your links managed in one place

Frequently asked questions

Why shorten an X link at all if X shortens it again anyway?

Because X's t.co wrap only shows up inside X. Everywhere else, your Rebrandly link is what people see, branded and trackable. Plus, you can still track your link data in Rebrandly with our short links.

Can I shorten a link to a specific post instead of my profile?

Yes. Paste the link to that post instead of your profile URL, and the tool works the same way.

Can I customize my short link?

Yes. On a free or paid plan, you can set a custom back half (the part after the slash) instead of a random string of characters.

Can I track clicks on my short link?

Yes. Create a free account and every link comes with a click count you can check any time, including clicks from anywhere you've shared it, not just on X.

Can I use my own domain instead of rb.gy?

Yes, with a free or paid account. Custom domains let your shortened links carry your brand instead of ours.

Can I shorten a URL myself, without a tool like this?

Technically, yes, since a URL shortener is just a database that maps a short code to your destination and redirects visitors, so it's buildable in-house. Most people use a tool instead because it skips the setup and maintenance, and comes with click tracking built in.

Do short links expire?

No. Links created with Rebrandly stay active for as long as your account does. However, depending on your plan, you can set expiration dates for links in your workspaces.