Rebrandly and Bitly both shorten links and track clicks, but they're built for different users. Rebrandly targets enterprises and marketing teams that need compliance certifications, custom branding, and team collaboration. Bitly works for individuals and small teams who want basic shortening with simple analytics.
Here's how they compare across features, pricing, security, integrations, and support.
Feature comparison: Rebrandly vs. Bitly
Enterprise features: Rebrandly vs. Bitly
For organizations with compliance requirements and mission-critical link infrastructure, both platforms offer enterprise features with different focuses.
Compliance & security
Rebrandly: SOC 2 Type II + HIPAA compliant
Bitly: SOC 2 Type II only
Both Bitly and Rebrandly have SOC 2 Type II certification, which covers data security controls and is sufficient for many regulated industries. Rebrandly adds HIPAA compliance for healthcare-specific requirements.
Infrastructure reliability
Rebrandly: 99.99% uptime, 1 major incident since 2024
Bitly: 99.9% uptime, 100+ incidents since 2024
For campaigns with time-sensitive links (product launches, event registration, limited-time offers), uptime and incident frequency matter. Rebrandly's 99.99% uptime commitment and significantly fewer incidents mean a more reliable link infrastructure.
API performance
Rebrandly: Up to 100,000 requests/second or more on enterprise plans
Bitly: 1,000 requests/minute (60,000 per hour)
Rebrandly's API handles high-volume bulk operations. Bitly's rate limits work for moderate link generation but can bottleneck programmatic workflows generating thousands of links rapidly.
Support
Rebrandly: 24/7 support for enterprise accounts with dedicated account managers
Bitly: Priority email support on higher tiers
When links break during a campaign, response time matters. Rebrandly's enterprise support includes direct access to technical teams. Bitly's support quality is often mentioned in customer reviews—Trustpilot scores reflect this (Rebrandly: 3.3/5, Bitly: 1.5/5).
Features Rebrandly has that Bitly doesn't:
- Password-protected links: Rebrandly lets you gate content behind passwords. Use this for client previews, internal documents, or exclusive content. Bitly doesn't offer password protection.
- AI-powered social preview editing: When someone shares your link on social media, the preview shows an image and description. Rebrandly's AI helps you customize these previews. Bitly shows whatever the destination page provides—you can't edit it.
- View-only user roles: Rebrandly includes five user permission types including view-only access for stakeholders who need to see analytics but shouldn't edit links. Bitly lacks view-only roles.
- Notes on links: Rebrandly lets teams add context to links—campaign details, approval status, client names, or internal tracking information. These notes stay private to your team. Bitly doesn't support notes.
- Unlimited QR codes: Rebrandly generates a QR code for every link you create. Connect digital campaigns to physical materials (packaging, signage, print ads) without hitting QR code limits. Bitly caps QR codes based on your plan tier.
Link management and custom domain support
Branded links get up to 39% more clicks than generic short URLs. The difference affects click-through rates across email, social media, and SMS campaigns.
Rebrandly includes custom domains on all plans, starting with the free tier. Bitly requires upgrading to Growth ($29/mo) for branded links.
Dynamic traffic routing
Rebrandly routes traffic based on device, location, OS, browser, and time. One link can send mobile users to your app and desktop users to your website. You can route visitors from different countries to localized landing pages or send traffic to different destinations based on the day of the week.
Bitly doesn't support dynamic routing. One link goes to one destination, regardless of who clicks it.
Bulk operations
Both platforms support bulk link creation through their APIs. Rebrandly includes:
- Bulk link creation and editing for campaigns with thousands of URLs
- Custom URL slugs to create memorable, keyword-relevant link text
- Full API integration for bulk link generation
Bitly handles basic bulk operations but with tighter rate limits (1,000 requests per minute vs. Rebrandly's up to 100,000 requests per second).
Data analytics and link tracking
Both platforms track link performance, but the depth and data retention differ.
Rebrandly's analytics
Rebrandly tracks unique clicks without duplication. If the same person clicks your link five times, Rebrandly counts it as one unique click and five total clicks. This gives you an accurate audience size, not just engagement metrics.
Analytics include:
- Browser type, operating system, and device category
- Geographic data (country, region, city)
- Referrer sources (social platforms, email, direct traffic)
- Peak activity times to identify when your audience engages
- Click patterns over time
You can schedule automated reports, export data through APIs, and create custom dashboards. All paid plans include these analytics features. The difference is the volume of clicks you can track per month (10K on Essentials, 25K on Professional, 50K on Growth).
Data retention depends on your plan tier but extends significantly longer than Bitly's limits.
Bitly's analytics
Bitly counts total clicks without distinguishing repeat visitors on most plans. You see engagement volume but not unique audience size.
Analytics include:
- Device type and referral channels
- Geographic data
- Engagement metrics
- Real-time click tracking
Free plans show only total clicks—detailed breakdowns require premium tiers. You can export data manually but automated reporting isn't available.
Data retention: 30 days (Core), 4 months (Growth), 1 year (Premium). For teams analyzing seasonal campaigns or year-over-year trends, this means constant manual exports or paying for Premium.
Rebrandly vs. Bitly pricing comparison
The key difference: Rebrandly includes custom domains starting on the free plan. Bitly requires upgrading to Growth ($29/mo) for branded links. For users who need branded links immediately, this affects entry cost.
Rebrandly's paid plans bundle more custom domains per tier—Professional includes 3 domains vs. Bitly Growth's 1 domain. Bitly's plans include landing page creation, which Rebrandly doesn't offer.
When to choose Rebrandly
- Healthcare, finance, or regulated industries requiring SOC 2 Type II + HIPAA compliance
- Marketing teams managing multiple branded domains
- Agencies running separate workspaces per client
- Teams routing traffic by device, location, language, or time
- Organizations needing 99.99% uptime for mission-critical links
- Businesses tracking unique clicks and detailed audience data
- Teams using password-protected links for gated content
- Companies needing unlimited QR codes for print and packaging campaigns
When to choose Bitly
- Small businesses wanting QR codes for print materials without link volume requirements
- Teams that prefer a simpler interface without advanced routing or collaboration features
- Users who value Bitly's landing page builder and want to create simple destination pages without external tools
How to switch from Bitly to Rebrandly
Self-serve migration
- Export your Bitly links - Download existing links as a CSV file
- Format your CSV - Edit the file to match Rebrandly's import format
- Add your domain to Rebrandly - Connect your domain but skip DNS updates initially so links continue working on Bitly
- Import your links in bulk - Upload your CSV to create all links in Rebrandly
- Update DNS settings - Point your domain to Rebrandly's servers (links continue working during DNS propagation)
- Add metadata - Edit imported links to add titles, tags, and other details
View detailed migration instructions: https://support.rebrandly.com/hc/en-us/articles/360013225774
Enterprise migration support
For larger accounts or custom migration needs:
- Review Rebrandly's pricing page to find the right plan
- Book a demo with our team to discuss migration strategy and custom solutions
- Work with your dedicated account manager to plan and execute the migration
During DNS propagation, your links continue to function—some users reach Bitly while others reach Rebrandly until the transition completes.
Rebrandly vs. Bitly: Make the right choice for your team
Choose Rebrandly if you need custom branded domains (available on free plan), compliance certifications like SOC 2 Type II or HIPAA, team collaboration features, dynamic traffic routing, and detailed analytics with unique click tracking.
Choose Bitly if you want straightforward link shortening with landing page creation, need basic click analytics, and prefer a lower entry price for casual use.
The decision comes down to what you need from your links. For businesses where brand trust, security compliance, and scalability matter, Rebrandly provides the infrastructure. For individuals and small teams focused on simple shortening and social sharing, Bitly handles the basics.
Ready to make the switch? Check out our pricing page for options.
FAQ
Which platform is better for enterprises?
Rebrandly offers SOC 2 Type II and HIPAA compliance, unlimited branded domains, 99.99% uptime, and dedicated enterprise support. Bitly provides enterprise features like SSO and user permissions but with more limited domain options and 99.9% uptime.
Which is cheaper for casual use?
Bitly's Core plan starts at $10/mo, while Rebrandly's Essentials is $13/mo. However, Rebrandly includes custom domains on the free plan, while Bitly requires upgrading to Growth ($29/mo) for branded links.
Can I use multiple custom domains?
Rebrandly supports 1-10 custom domains depending on your plan tier, with unlimited domains available on enterprise plans. Bitly includes 1 custom domain starting at the Growth tier.
Do both platforms track unique clicks?
Rebrandly tracks unique clicks with deduplication on all paid plans. Bitly counts total clicks without distinguishing repeat visitors on most plans.
What about link editing after creation?
Rebrandly includes link destination editing on all paid plans (10-50 edits per month, depending on tier). Bitly offers link redirects starting at the Core tier.
How long does each platform retain analytics data?
Rebrandly's data retention varies by plan but extends significantly longer than Bitly's limits. Bitly retains data for 30 days (Core), 4 months (Growth), and 1 year (PremiumåZ).
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