Domain Names
Branded links build brand recognition. A brand name in a link increases visibility and creates brand association. Branded short domains combine link shortening functionality with brand identity reinforcement.
Sharing branded links connected to a custom domain sends quality signals about your content. It helps build trust, enhances brand recognition, and increases click-through rates by 40% or more.
Setting up a branded domain is straightforward, though finding the perfect domain name can be challenging. We’ll walk you through what you need to know as you pick our a short domain for your branded links.
What are branded short links?
Branded short links are custom web addresses created from a business domain name. They turn long URLs into short, memorable links while maintaining brand identity.
These links offer all the benefits of shortening URLs without sacrificing brand recognition. When shared across platforms, they build trust and enhance visibility.
Companies use branded short links in social media posts, marketing campaigns, and emails. Each shared link becomes an opportunity to reinforce brand identity while providing a cleaner, more professional appearance.
Branded short links can also integrate UTM tracking and can be used to collect first-party data from clicks.
What are branded short domains?
Branded short domains are custom web addresses derived from a business domain name. They turn long URLs into short, memorable links while maintaining brand identity.
These links offer all benefits of shortening URLs without sacrificing brand recognition. When shared across platforms, they build trust and enhance visibility.
Companies use branded short domains in social media posts, marketing campaigns, and emails. Each shared link becomes an opportunity to reinforce brand identity while providing a cleaner, more professional appearance.
Benefits of branded short domains
Branded short domains strengthen online brand identity by turning long URLs into memorable links. These domains make links more appealing, easier to remember, better recognized by social media, and more trustworthy for customers, improving audience engagement and CTR.
You can track performance date via the branded links you generate from your short domain. This provides valuable insights about marketing campaign effectiveness. You can use this data to make informed decisions that optimize marketing strategy and improve link performance.
This data helps you better understand your audience and refine marketing strategies. Branded short domains establish a consistent online presence and make your brand more recognizable and trustworthy.
SEO benefits of branded short domains
Branded short domains can help boost your domain authority since links redirect to your primary domain. This creates a small but positive effect on SEO, making your brand easier to find online.
Establish a strong online presence while increasing brand recognition and visibility. A custom domain creates a more memorable and trustworthy experience, encouraging customer engagement.
Three steps to choose the best branded short domain and start generating links
Step 1. Optimize for brand recognition
Start by determining how your audience recognizes you online. This could be your brand name, personal name, or a nickname. Your branded domain represents your brand identity, so choose something recognizable to your audience. A custom domain that reflects your brand enhances visibility and distinguishes your links from generic URLs, building awareness and credibility.
Richard Branson demonstrates this principle by using Virgin’s branded link rather than his personal brand when sharing content online. This clearly communicates that the company takes priority over his personal identity.
Step 2. Choose and add a TLD
The TLD, or domain extension, is a domain name’s suffix, or final part. If you look at a domain like www.rebrandly.com it has a .com TLD.
.com is probably the most classic TLD, but it is frequently the most popular and expensive. Rebrandly offers hundreds of TLD options, ranging from .click to .vip.
There are several different ways to choose a custom domain:
- Choose something descriptive: domains like .store, .give, or .wiki let readers know exactly what they will find when they click. You may want to choose multiple branded short domains with different TLDs for different departments if your company is very large.
- Choose an extension of your brand. Rebrand.ly, for example, is a clever URL that showcases our brand name. Many country-related TLDs, including .it, .im, .gy, and .ag, can be used in this manner.
- Choose something fun: get creative with yourbrand.rocks, .ninja, or even .wtf
Check out what’s available: simply type in your brand name and the tool will output a list of available link domains:
Available domains can be registered directly through our tool at prices lower than the industry average. When you purchase a domain, you’ll acquire a dedicated root domain for branding purposes.
Step 3: Start using your new branded short domain to shorten and share links:
You can create branded links once you’ve purchased and set up your branded short domain. Use Rebrandly to create and manage links easily.
If you purchase your domain via Rebrandly it will automatically be set up for you to use in your account. If you have a domain that you’d like to import and use, simply follow these instructions.
Shortening a link via Rebrandly is very simple. You can also download the Rebrandly Chrome extension for one-click link shortening.
Create shortened links for your marketing campaigns, social media posts, email communications, digital content, and anything else you need to share. Track link performance through analytics to measure engagement rates, click-through rates, and conversion metrics, then use these insights to optimize your link strategy and improve campaign effectiveness.
Share your branded links across all communication channels to maximize brand exposure and recognition. Consistently using branded short links helps establish trust and strengthens your brand presence online.
Start building your brand with custom domains today
Custom short domains provide significant value for businesses looking to strengthen their online presence. They improve brand visibility, increase click-through rates, and build customer trust.
Creating your own branded short domain is simple with Rebrandly. Our platform offers competitive domain pricing, easy setup, and powerful link management tools all in one place.
Ready to enhance your brand’s online presence? Visit rebrandly.com today to search for available domains and create branded links representing your business professionally.