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TikTok drives sales. According to the 2025 Sprout Social Index™️, 36% of all direct social media purchases happen on TikTok. Building connections and delivering value to your audience is the fastest way to turn viewers into buyers. But first: they need to know where to go.
Adding a TikTok bio link gives followers an easy, direct path to your website, product pages, or marketing collateral. Whether building your brand, promoting content, or running an ad campaign, this link can significantly impact your social campaigns.
In this step-by-step guide, we’ll talk through adding a link to your TikTok bio, what to do if you don’t have access to that feature yet, and provide some tips on optimizing your TikTok linking strategy with tools like Link Gallery.
Who can add website links to their TikTok bio?
To add a link to your website in the TikTok bio section, you must have a Registered TikTok Business Account or a TikTok profile with over 1,000 followers.
If you have a TikTok business and personal account, switching between the two is easy:
- Go to your profile and tap the three-line menu in the top right.
- Navigate to Settings and Privacy, then Manage Account.
- Tap Switch to Business Account and select a category.
TikTok doesn’t allow multiple links to external websites on its platform. However, any account can add multiple links to other social media accounts in the Edit Profile section. TikTok allows for social media links to Lemon8, Instagram, or YouTube.
How to add a link to your TikTok bio
Remember, you must have a Registered TikTok Business Account to add a link to your website. Use the instructions above to do that. To add a link to your TikTok bio:
- Open the TikTok app and go to your profile.
- Tap the three-line menu and select Manage Account.
- Tap Edit Profile.
- In the Links tab, tap Add.
- Locate the Website field.
- Paste in your desired URL (short, branded links are the best choice!)
- Tap Save to update your profile.
Once you’ve updated your profile, make sure to test your link. To do so, access your TikTok business profile page and click the new link.
What to do if you can’t add a link to your TikTok bio
If you don’t want to switch to a TikTok business account or haven’t yet reached 1,000 followers, you do have other options for adding branded links to your TikTok videos and posts.
First, you can always share links directly with your audience in captions and comments. Using trackable short URLs via Rebrandly makes tagging and organizing these links simple. Experiment with the type of content you post to see what resonates best with your audience.
You can also register as a TikTok business account if you’re just getting started with TikTok for your company. The business registration process is fairly straightforward and a great way to build your company’s TikTok presence.
Now that you know how to add a link to your TikTok bio, let’s look at a few ways to make that link as powerful and engaging as possible.
How to optimize your link in bio on TikTok
Profile real estate is more limited on TikTok than on other platforms, so your single website link needs to do a lot of work to provide value for you and your audience. A static link to a landing page or your homepage just won’t cut it as your TikTok bio link.
Rebrandly’s Link Gallery allows you to create a completely branded landing page hosted on your own custom domain. You can easily direct traffic to a custom landing page, homepage, online store, downloadable resources, and other important links using a microsite layout.
A branded link in bio has 40% higher click-through rates than a non-branded link and helps your TikTok followers find more of your content. Link Gallery clicks are also tracked using Rebrandly’s performance tracking and analytics, so you can see campaign-level insights on all the clickable links in your gallery and refine what works for your TikTok audience. Track campaign performance, drive traffic from your TikTok content, and gain valuable insights for your team..
You can use your Link Gallery on Instagram and other social media platforms to build a consistent brand identity across all your channels. Consistency reinforces your company’s personality with your audience and ensures that every touchpoint along their journey from follower to customer contains the same message.
A seamless brand identity will help you build stronger relationships and connect with your audience in a way that shows every follower the value of the content you provide.
Use a branded link on TikTok to set your company apart
TikTok only gives you one link in your bio, so it’s up to you to make it count. With Rebrandly’s Link Gallery, you can turn that single spot into a high-performing, branded hub that drives results across your marketing funnel.
Instead of choosing between linking to your homepage, your shop, or your latest content, use Link Gallery to offer it all—beautifully packaged, trackable, and aligned with your brand.
Rebrandly makes it easy to turn that one link into a flexible, trackable, and on-brand experience. Whether you’re driving traffic, generating leads, or building your personal brand, a Link Gallery can elevate your TikTok strategy.
Want to learn more about Rebrandly? https://www.rebrandly.com/pricing!