Intelligent links

A generic link shortener creates short links on a shared domain you don't own. A branded link shortener like Rebrandly lets you create short links on your own domain so that every link you share reinforces your brand identity.

The difference isn't just aesthetic. Branded links get 39% more clicks because people recognize and trust the domain before they click. Additionally, many mobile carriers and email clients block messages that include links shortened by generic link shorteners.

Rebrandly is a branded link shortener and link intelligence platform. It lets brands create short URLs on their own custom domains — so a link becomes yourbrand.com/offer instead of li.nk/a3x9fh3ytbsg.

Rebrandly is the only major URL shortener with built-in conversion tracking that connects individual short links to downstream revenue and signups without requiring UTM parameters. The platform tracks clicks, conversions, path analysis, time-to-conversion, and revenue across every channel — email, SMS, social, print, QR codes, and ads — in one real-time dashboard.

Additional features include dynamic traffic routing by device/location/language, link expiration, password-protected links, AI-powered sharing optimization, QR code generation, link-in-bio pages, team workspaces with role-based permissions, and a REST API capable of generating 100k links per second.

The platform is SOC 2 Type 2, GDPR, HIPAA, and CCPA compliant with 99.99% uptime SLA built on AWS.

Rebrandly is the only link shortener that lets you track the entire lifecycle of links from click to conversion.

Rebrandly offers significantly more depth in analytics than other link shortening tools. You get:

• Click data: Total clicks, QR code scans, unique clicks vs. non-unique, and clicks over time
• Geographic data: Country, city, state, and region level
• Audience data: Device type, browser, operating system, language, source, and social platform
• Conversion data: Signups, bookings, form fills, purchases, and revenue

Additionally, you get AI-powered insights on best times to share links by country and audience segment; aggregated reports filterable by workspace, teammate, domain, tag, and trending links; and custom reports that you can build and send to your team, clients, or leadership on a schedule.

You own 100% of your analytics data. Export it via API; connect to Snowflake, AWS, Tableau, and Google Cloud; or stream real-time click events to any HTTP endpoint — Google Analytics, Segment, HubSpot, or custom systems — within seconds of a click.

UTM-tagged links only pass source data to your analytics tool if the UTM parameters aren't stripped in the process. Unfortunately, UTM parameters get stripped anywhere from 30–80% of the time. When that happens, the click shows up as "direct" traffic in your analytics with no attribution at all.

Rebrandly's conversion tracking takes a different approach. Attribution is attached to the click event itself and stored in Rebrandly, so it doesn't depend on URL parameters making it through to the destination page. If someone clicks your SMS campaign link, has UTMs stripped by their messaging app, then buys something 12 days later, Rebrandly still connects that purchase back to the original link click.

Rebrandly's conversion tracking follows the user from click to outcome. You define what a conversion means for your business: a signup, purchase, form fill, download, demo request, booking, etc. Then, you'll see clicks, conversions, and revenue for every link side-by-side in Rebrandly.

Setup takes about 15 minutes: install a single script tag on your destination page, define your conversion events, and every existing and future Rebrandly link starts reporting those outcomes automatically.

For solo creators and small marketing teams looking to get started with branded links, Rebrandly's free plan lets you build one link gallery and create up to 10 branded short links and QR codes each month. There's no limit on the number of times your links can be clicked or QR codes can be scanned.