Beyond the dashboard: How AI makes complex link operations effortless

You use your AI assistant to answer questions, draft emails, and even handle code reviews; so why not for link management?

Yes, creating a link in your dashboard is nearly instant, but reorganizing 200 links across workspaces takes an afternoon. Updating 30 campaign links mid-flight means settling in for a clicking marathon.

Introducing conversational link infrastructure

Last month, we launched our Model Context Protocol (MCP). This AI-native link management integration connects directly to your Rebrandly account, letting you create links, perform bulk functions, and more through natural conversation with your AI assistant.

This isn't just a chatbot inside our dashboard. Connect Claude, Cursor, ChatGPT, and any other AI assistant directly to your Rebrandly. Manage links from where you already spend your time, without context switching or fumbling around for logins.

Here's what becomes possible:

Reorganizing workspaces

Workspace migrations aren't just tedious; they are functionally impossible to scale.

For example, you need to move 47 Q4 campaign links from your Marketing workspace to Archive. Traditionally, you'd need to open the dashboard, filter by tag, select links one by one (or in small batches), choose the destination workspace, and confirm. Repeat until done.

Now imagine moving hundreds of links across workspaces while maintaining tags, notes, and comments. Most teams just live with messy workspaces because reorganization isn't worth weeks of manual work.

With the Rebrandly MCP:

Ask your AI assistant to "Move all links created between October 1 and December 31st from Marketing to Archive workspace."

30 seconds later, it's done. All 47 links moved with minimal effort from you. What would take 2 hours of clicking now takes 30 seconds.

Operations that were impossible through UI become routine through conversation. Agencies can maintain client separation. Enterprise teams can enforce governance policies.

Updating campaigns mid-flight

Your summer promotion is getting extended. You need to update 32 links across 3 workspaces to point to the new landing page and add a new tag.

Traditionally, you'd export a spreadsheet, find all the summer-promo links, update destinations manually, add the new tag, and re-import. Or you'd click through each link individually in the dashboard. Takes an hour minimum.

With the Rebrandly MCP:

Ask your AI assistant to "Update all links in the summer-promo campaign to point to newsite.com/extended-sale and add tag 'extended-2025'."

30 seconds later, all 32 links across 3 workspaces are updated. Campaign pivots that take minutes instead of blocking on manual updates.

Getting performance insights

Management asks, "Which workspace performed best last quarter?" during your strategy meeting.

Traditionally, you'd say you'll get back to them. You'd export data, build a spreadsheet, create pivot tables, and calculate totals. Send the answer two hours later, after the decisions have already been made.

With the Rebrandly MCP:

Ask your AI assistant, "Which workspace had the highest engagement in Q4, and what were the top 3 performing domains?"

You get immediate results:

Marketing workspace: 45,231 clicks

Top domains:

1. go.company.com (18,492 clicks)
2. brand.ly (15,203 clicks)
3. links.company.io (11,536 clicks)

Answers during the meeting, not after.

Finding old links

Someone asks, "Where's that campaign link we used last spring?"

Traditionally, you'd scroll through pages of links, filter by date ranges, check multiple workspaces, and search Slack for the URL. Takes 20 minutes of detective work.

With the Rebrandly MCP:

Ask your AI assistant to "Show me all links created before June 2024 with fewer than 50 clicks, grouped by workspace."

Instantly, you get: Found 127 links across 5 workspaces:

• Marketing (43 links)
• Sales (22 links)
• Archive (62 links)

Link audits that happen instantly instead of becoming archaeological projects.

Creating links at scale

Your SMS campaign needs 20 branded links for different product pages.

Traditionally, you'd open the dashboard, paste the first URL, choose your domain, add a tag, and create. Repeat 19 more times. Or you'd write an API script, test it, and run it. Either way, it's a project.

With the Rebrandly MCP:

Ask your AI assistant to "Create 20 short links for these URLs, use the enterprise domain, and tag them all 'SMS-campaign-Jan2025'."

Done. 20 links created on ent.company.com, all tagged and ready to deploy.

Enterprise-scale operations without programming. SMS teams can create hundreds of links through conversation instead of waiting for engineering resources.

Getting started

The MCP server works with Claude, Cursor, Gemini, VS Code, and more. Installation takes minutes—no API knowledge required.

Link management isn't an occasional-use tool anymore. It's infrastructure that responds to how you work—unlocking capabilities that were always there but locked behind dashboard friction.

Teams are already managing thousands of links this way.

Ready to see what's possible?

Get started with MCP installation guide